Conceptual Perspectives

Paying great detail to how dresses fold and curves I let that help me design how i want my clothing showcased within the space. Using the painting
Jeune fille en vert, 1930 by: Tamara de Lempicka as a precedent study.

BRANDING

My New store name is re.in.vintage. Here are some process work for my new store name.

First Logo attempt...
I first decided to name my store Vintedgedly Divine. I chose to spell Vintage with edge because I feel that the dresses in my store are trendy and edgey. Divine because I find them to be very high end and above the rest.

Floor Plan

I decided to look through my inspiration to figure out my floor plan/ layout design. Wanting to carefully design it in detail so that it would follow a continuous series.

Art Deco exploration...

Finally A Concept.....

From this point on I decided to once again talk to my fellow classmates as to what direction i should go in. This helped me so much. After talking to Jackie and explaining to her what i have thus far she used the word "Continuum." That word went off in my head like a light bulb. That is what my concept is and it was in front of me all this time in my sketches and inspiration photos but i just did not see it.

Continuum-(according to Merriam Webster) is defined as a coherent whole characterized as a collection, sequence. or progression of values.

According to MSN Encarta Encuclopedia: A continuous seamless series: a link between two
things, or a continuous series of things.
For the purposes of this project the ink is between the past and the present.

From here I also was able to narrow down the era in which my vintage formal dresses would come from; 1920s to 1940 the Art Deco Period. Also using the details and curvature of fabric to figure out a layout design.

Concept Journey..Take Two

So...I still don't have a concept as of the 14th. Still searching and trying to sort out my ideas.
After talking to Suzanne we both looked at everything i had compiled up to this point and came up with words that described what i wanted:
I saw this space as a: Coming to life experience
Using the element of suspension
A fading of color
Breaking the mold
Preserving the past and going forward into the future.


This ended up being a fixture that i wanted to make that played off of the element of suspension.

....NO CONCEPT....I'm stuck...

After exploring with perspectives I came to the realization that i do not have a concept....
So in order to figure out my concept i decided to write down the words that come to mind when i think of vintage clothing.




Based on the inspiration images i created earlier I decided to make my color palette: red, black, blue, and a mixed color (pink,blue..)
The words that really stuck out to me were: Delicacy, Divine, "Made just for me" and impulse.

From there i decided to research impulsion.

Working With Perspectives

On to designing the interior of my store. These are explorations with perspective views of how i see the space. Having a bit of conflict figuring out how to push the merchandise off the walls of the space.

The goal in these perspectives were to really figure the overall mood i would like to convey when a customer walks into the space.


In this next perspective i thought of breaking up the "boxy" feel of the space by creating curved walls creating a different effect of the space. Also elevating the mannequins on what could be considered a stage. Each one strategically spaced in an equal distance from each other and in a different color. The colors on the dress would fade off the mannequin down to the floor leading you to specific designate areas within the space that are color coordinated.

Process Work: Phase 2...Vintage...

What is Vintage?

When I think of vintage the words that come to mind are:
Archetypal
Old-Fashioned
Traditional
Antiquated

When I think of fabric of dresses I think of:
Draping
Ribboning
Weaving
Banding...Banding continues to stick in my head.

From this point on I came to the conclusion that I want to create a different way to display the vintage dresses. Because I believe that these dresses are too beautiful and delicate to be merely hung up against the wall. Debbie showed me images from a book she had that started me on my way to creating dresses that are hung away from the wall.

Dress Code: interior design for fashion shops/[compiled by Tessa Blokland]. Amsterdam:Frame Publishers; Basel: Birkhauser-Publishers for Architecture, c2006.

Process Work: Phase 1...continued

I then decided to come up with more images that would ultimately guide me along my design process.
From these sets of images I found my color palette of the vintage formal dresses that i would showcase in my store.

Process Work Phase: 1.5

From this point we were given the assignment to come up with inspirational images to help us along the way.
I call this my Vintage Inspiration.

Process Work: Phase 1

After getting feedback from Ashley Warriner, I realized that in fact I did have two separate ideas of what i would like my store to be.
One idea being the boutique/museum fell where the dresses themselves serve as the color within the space. Showcasing the dresses themselves.
The other was the "backstage at a fashion show", where there is loud music, splash of color, a frenzy trying to find the perfect dress in the right size.

I liked both ideas and have been torn between the two.