Sunday, October 26, 2008

Case Study Three: precedents and the like



KIT24 is by Karim Rashid. It is a 24-sided house that also serves as a metaphor for time and is based on a 24-hour day. It’s a unique, colorful candy-coated space that is about 1800 square feet. I like its unique geometric shape and in my opinion a structure like that would be interesting to break up the space of the large glass cube space I have to work in. The color is also what appealed to me, which would definitely draw a variety of women of different ages into the store. The space I choose to put my retail store in is one of the glass cubes that have 2 levels within and I thought the staircase design that Karim Rashid constructed is very different and in an up-close view it sort of resembles and abstract letter v. A major part of the design that I like is the usage of recycled materials. The exterior is painted recycled aluminum panels.
Design Now!
By: Charlotte and Peter Fiell
p. 464



To me vintage clothing is exclusive and can be a work of art. Oscar Wilde once said, “One should either be a work of art, or wear a work of art”. Therefore the store itself should reflect that of an art piece similar to what Milanese architect Fabio Novembre created for the Stuart Weitzman store in Rome. There is a weaving created by ribbons that are across the walls and ceilings used to form shelving and seating. Essentially I would like to create something that is dynamic as this without taking the focus away from these unique designer dresses. Instead I would like the store design to enhance the merchandise, drawing customers in to shop.






In wanting to create such a unique store I couldn’t help but look back at Anthropologies being that I want to keep my store sustainable as possible. The Anthropologies we visited was very creative in its display from the window to the overall layout of the space. In terms of their layout design I really like the pinball game theory and may consider using that for my store. I also liked how the company as a whole uses conceptual ideas for the window displays as well as concept names for different areas within the store. As a possible window display, to kind of keep in tune with the sustainable aspect behind these vintage clothing is to make high end vintage dresses out of sustainable materials like newspaper, plastic, bubble wrap, etc. The biggest thing I took away from that experience that I would like to emphasize within my store is “using something very ordinary in a very extraordinary way.”

What Comes Around Goes Around









What Comes Around Goes Around is a store in New York City in SoHo village. It is a store that specializes as well as has a wide range of vintage clothes and accessories that date back to the Victorian time period. This store is exclusive and is a showroom that can only be viewed by appointment. From looking at these images I can tell that there is definitely a precise selection of the type of merchandise sold within. WCAGA has the largest collection of vintage jeans. When researching the store I learned some interesting points that I may want to consider in creating my vintage store: for one being able to discern good vintage from bad vintage, knowing how to find the good vintage, and what vintage pieces will sell to your trend- minded designer customers (courtesy of www.acontinuoslean.com). This is what I am designing my store to be, it will be a specific collection of original designs created by top fashion designers, which mean there is a limit in terms of size, and are not able to be replicated in design.


In terms of product display I would like to emphasize to the customer the trend in vintage dresses and one of the looks they could portray. To do this I would need to create an eye-catching display. In this image of an in-store display at Lane Crawford in Hong Kong there is a long vertical fixture that seems to run down the middle of the floor. On top of this fixture is a line of mannequins wearing a specific color placing distinct emphasis on a particular style within the merchandise of the store. Also having the recessed eyeball lighting in the ceiling helps to accentuate the mannequin display.
Visual Merchandising
by: Tony Morgan
p.156
Published in 2008



For my retail store I would like a sophisticated yet edgy look as well as mood for the space. Possibly going for a contemporary feel with little dressed fixtures being that these garments can be expensive. This perfume department in London has traditional floral wallpaper, a fireplace as well as simple yet delicate chandelier hanging over the centered seating area.
Visual Merchandising
by: Tony Morgan
p.123
Published in 2008

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