Wednesday, October 22, 2008

Individual Retail Environment Proposal

For this assignment I am proposing to create a Vintage Clothing store, that specialize in selling primarily vintage dresses. This type of retail environment is appropriate within the Revolution Mill space because it relates to the overall concept of our group The Shops at Buffalo Creek. Vintage follows behind the notion of connections, connecting from the past into the future, which in turn brings about change but also leaving remnants of the past visible within. According to wikipedia.org vintage clothing is defined as a new or second hand garment originating from a previous era. This definition could also be used to define Revolution Mills in the sense that The Shops at Buffalo Creek is the new that originates from the old.

In the group The Shops at Buffalo Creek we were all about reusing and salvaging the existing materials that are within Revolution Mills to keep costs low as well as be sustainable. If you think about it Vintage Clothing is also sustainable to the environment; essentially you are reusing, recycling and repairing old garments rather than throwing them away. There is a historical aspect that is still there in terms of an appreciation as well as awareness in the differences of designers then and now.
The store’s product appeals to women, specifically women where money is not an option, wanting to have a unique collection of clothing as well as the fashion-nostalgic woman. This store is unique to Greensboro because while there are thrift shops within the area there is not a vintage store, where it sells only dresses. Also the dresses range from everyday to high-end evening haute couture dresses at low prices.

A vintage store lends so many different creative display ideas. When I think of vintage I think of color, shapes, more specifically the artist Andy Warhol comes to mind. www.warhol.org

1 comment:

KMidd said...

I think the notion of selling vintage dresses as a sustainable act is a novel idea. Unfortunately, most "vintage" clothes are brand new, not reused. If you could ensure that all the dresses are recycled, then I think its a great idea.