Market Research

An outlet mall also known as a outlet centre, is a type of shopping mall, in which manufacturers sell their products directly to the public through their own branded stores.







A shopping mall is a building or set of buildings that contain a variety of retail units, with interconnecting walkways enabling visitors to easily walk from unit to unit.


Mall of America




Mall in Tel Aviv

A bazaar is a shop where a variety of goods are sold. It is a permanent merchandising area, or street of shops where goods and services are sold or exchanged (wikipedia.org).

The Grand Bazaar of Istanbul

The Old Bazaar at Cairo




Plaza is a Spanish word related to the word “field” which in turn describes an open urban public space (wikipedia.org). The first shopping center built in 1922 was named “Country Club Plaza”, which adopted Spanish architecture. It is similar to a shopping mall, but described as a shopping complex.



This is A Civic Plaza in Albuquerque.




This a Main Street in Tijuana


According to wikipedia.org Main Street is the generic name of the primary retail street of a village, town or small city in many parts of the world. It is used as a reference to retailing. Main Street refers to a place of traditional values.

Main Street is not set up like a traditional mall. The philosophy behind it is about preserving the historic buildings within the surrounding environment. The focus is towards revitalizing. Looking at the pictures I found of a Main Street I see this shopping around being located at the heart of a small town.