MODERN RUINS

For this assignment we were each given a concept and a product. Our clients were Four Season mall execs who are wanting to change the image of the current mall. My concept was "Modern Ruins" and my product were "pets". These are definitely two different categories in itself.
So i began by defining my concept. When I think of Modern Ruins the words: decaying, destruction, abandoned, aging, timeless, and so forth. Then two phrases came to mind. Beauty is in the eye of the beholder and "out of destruction comes life". And I thought this is it. This ties my concept and my product together.
I then began a search of images that would help me figure out what my composite 3d image would be.